Search has changed more in the last two years than in the previous ten. People still type into Google, but they also ask Google's AI overview, ChatGPT, Gemini and Perplexity — and those systems answer with a sentence, not ten blue links. Being found now means being understood by both. We run digital marketing for service businesses in Delhi NCR with one measure of success: enquiries that turn into customers, tracked from first click to signed deal.
SEO — being found on Google
- Technical foundation: fast pages, clean site structure, mobile layout, sitemap, Search Console set up and monitored, broken links fixed.
- Keyword and intent research based on what people in your area actually search — "cctv installation in Ghaziabad" behaves very differently from "cctv camera price".
- Service and location pages written for humans, with the detail that earns a ranking: process, pricing logic, areas served, FAQs.
- Content that answers the questions your sales team hears every week, published on a schedule and refreshed when it goes stale.
- Links and citations from directories, trade bodies, suppliers and local press — the kind that survive algorithm updates.
AEO — being the answer
Answer-engine optimisation is about structure. AI assistants and Google's AI overviews lift answers from pages that state things plainly: a clear question, a direct answer, a short explanation. We build FAQ sections with schema markup, write definitions and comparisons in plain language, and keep facts (prices, timelines, coverage) consistent across the site so that an assistant quoting you gets it right.
GEO — generative engine optimisation and local presence
Two things share the acronym and both matter. Generative engines favour sources that are cited, specific and up to date, so we make sure your business is named consistently across the web with the same address, phone and service list, and that your pages carry real, verifiable detail. Local presence means your Google Business Profile is complete, categorised correctly, posting regularly, collecting reviews, and answering the Q&A — because for "near me" searches in Ghaziabad or Noida, the map pack is the first page.
Paid campaigns
Google Search and Performance Max campaigns for immediate leads while organic work builds, with negative keywords maintained weekly so you are not paying for "cctv camera repair near me" when you only do installation. Meta campaigns for remarketing and for consumer services. Every campaign lands on a page built to convert, with call tracking and form tracking into your CRM.
Reporting that means something
A monthly report with rankings is a vanity exercise. Ours shows enquiries by source, cost per enquiry, and which pages and keywords produced customers — because we connect the website to your lead management, not just to Analytics.
Who this is for
Installers, contractors, manufacturers, clinics, schools, real-estate and professional firms in Delhi NCR with a real service and a sales process to feed. We work on monthly retainers with a 90-day initial plan and clear milestones, and we are happy to show you existing client dashboards before you decide.